"Between 1888 and 1898 Valmont reported fashion and cultural trends for ""La Ultima Moda"" - a magazine circulating in the spanish speaking world - not only describing fashion but tackling the social and ethical functions of fashion."
- Cover
- Title page
- © Copyright page
- ACKNOWLEDGMENTS
- TABLE OF CONTENTS
- INTRODUCTION
- VITAL STATISTICS
- SELECTION OF MATERIALS
- CHAPTER ONE: ANATOMY OF THE FASHION INDUSTRY
- MERCHANDISING
- MANUFACTURE
- MAGAZINES
- CHAPTER TWO: THE TENETS OF PRO-FASHION DISCOURSE
- FASHION AND THE CIVILIZING PROCESS
- FASHION AND CLASS
- FASHION AND CREATIVITY
- FASHION AND DOMESTICITY
- FASHION THEORY
- CHAPTER THREE: WOMEN’S LIFESTYLES
- LEISURE AND ENTERTAINMENT
- MARRIAGE, AMBITION, AND EDUCATION
- FEMINISM AND MASCULINIZATION
- THE THREE WARS
- CHAPTER FOUR: PRO-CONSUMERIST DISCOURSE IN LITERATURE
- COURTSHIP AND CONSUMERISM: THE EROTICS OF SPENDING AND THRIFT IN "LO PROHIBIDO"
- ADIFFERENT WORLD: SOCIAL MOBILITY AND ASSIMILATION IN "LA FEBRE D’OR"
- CONCLUSION
- WORKS CITED
- ILLUSTRATIONS
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