The first textbook on rhetoric which still remains to us was written by Aristotle. He defines rhetoric as the art of writing effectively, viewing it primarily as the art of persuasion in public speaking, but making it include all the devices for convincing or moving the mind of the hearer or reader. Here a simple-to-understand but still scholarly book is presented in plain language.
- INTRODUCTION. THE METHOD OF THE MASTERS.
- CHAPTER I. DICTION.
- CHAPTER II. FIGURES OF SPEECH.
- CHAPTER III. STYLE.
- CHAPTER IV. HUMOR: Addison, Stevenson, Lamb.
- CHAPTER V. RIDICULE: Poe.
- CHAPTER VI. THE RHETORICAL, IMPASSIONED AND LOFTY STYLES: Macaulay and De Quincey.
- CHAPTER VII. RESERVE: Thackeray.
- CHAPTER VIII. CRITICISM: Matthew Arnold and Ruskin.
- CHAPTER IX. THE STYLE OF FICTION: Narrative, Description, and Dialogue.
- CHAPTER X. THE EPIGRAMMATIC STYLE: Stephen Crane.
- CHAPTER XI. THE POWER OF SIMPLICITY: The Bible, Franklin, Lincoln.
- CHAPTER XII. HARMONY OF STYLE: Irving and Hawthorne.
- CHAPTER XIII. IMAGINATION AND REALITY.―THE AUDIENCE.
- CHAPTER XIV. THE USE OF MODELS IN WRITING FICTION.
- CHAPTER XV. CONTRAST.
- APPENDIX: Errors in the Use of Words.
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